Search Engine Optimisation (SEO) is all about making sure your business is visible and easily indexed by search engines like Google. Pay-Per-Click (PPC) is a way of advertising your business to the right people at the right time when they’re searching for the kinds of services you offer.  Vitale Digital are experts in both; we’ll help you get more eyes on your business

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With more and more people using search engines like Google to find local products and services, it’s more important than ever to make your business visible and accessible.

Paid advertising  like PPC (Pay-Per-Click) can help your business get seen by the right people at the right time, and improving your ranking in search engines through SEO (search engine optimisation) will ensure long-term visibility and bring you more valuable business in the long run. Fortunately, Vitale Digital can help you with both.

Search Engine Optimisation

Whether your business operates in a physical location or exclusively online, SEO should be an essential part of your marketing strategy. When customers search Google for the kinds of services or products that you specialise in, you want them to find your business. Whether or not your business appears – and where it appears in search rankings – is determined by a number of things including their own complex algorithms which are frequently updated.

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In order for Google to surface your site in a search result, it needs to know what your site is about, and it does this by checking keyword ratios, and reading titles, headers and alt text that are known collectively as ‘meta tags’.

SEO isn’t a one off solution, it’s an ongoing one. Google are constantly changing the way they rank businesses to make it easier for users to find what they’re looking for, and your business needs to be ready to change and adapt its SEO strategy over time.

Vitale Digital can offer SEO consultations and audits, and help you devise a strategy moving forward to make your business more visible on search engines like Google.


While SEO is an essential part of improving your standing with Google over time, PPC is a form of paid advertising that can get your business seen on the front page right away for relevant key search terms.

With PPC, you only pay when someone clicks on your advert, so it’s an incredibly cost effective way of advertising your business and, if handled correctly, can provide a great return on investment.

How much a click costs is determined by the popularity of the keyword you’re trying to get your advert seen for – the more popular the keyword, the more expensive it is. Keywords with less competition won’t cost as much and can still bring a lot of traffic to your website – the key is finding a cost-effective balance, and that’s where our expertise can help.

We can help you devise your PPC campaign and even run the campaign for you, making sure it’s constantly optimised and delivering traffic within your budget levels. If you want to get relevant visitors onto your website right away, PPC is the way to go. Contact us today to find out more about our PPC services and how we can help you get your business seen online.