01/21

How MGAs, brokers and insurers can use digital marketing to fuel rapid growth

How MGAs, brokers and insurers can use digital marketing to fuel rapid growth Modern digital marketing has transformed the way we consume and e-commerce is booming globally, yet the insurance sector is lagging behind in adapting to this new way...

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02/21

Brokers and MGAs need to think more like E-Commerce brands

The shift within broking to go digital isn’t anything new, particularly for personal and general commercial lines however we are seeing a big shift in digital adoption for more niche business lines – particularly for growth into new territories. We...

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03/21

Vitale Digital are proud to be an r10 Ecosystem Partner

Our team at Vitale Digital are looking forward to collaborating with r10 and the other partners of the ecosystem to drive digital change within the London Insurance Market. All the partners are best in class and at the forefront in...

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04/21

Digital won’t replace B2B insurance brokers but adds real value within the buying cycle.

Disruptive technologies. Everybody’s throwing this phrase around but how many actually understand what the process is? You only need to look to other industries which have been transformed through technological advancement. Uber, Air BnB and Netflix have broken the operating...

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05/21

Winning ways to increase B2B lead generation and conversions in the financial services market.

Despite doing everything you can to drive traffic to your website, it’s a frustrating fact that the average B2B website typically only converts around 2% on a user’s first visit. So with this in mind, we focus on boosting that...

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06/21

Inbound vs Outbound Marketing: which gains a better return on investment in the B2B world?

If you are involved in the world of marketing, it’s quite likely you’ve come across inbound and outbound marketing. For those not so familiar, outbound marketing is more traditional, using advertising on channels such as TV, radio, magazines, billboards and...

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07/21

Why do remarketing campaigns work so well within insurance?

If you suspect that your marketing campaign isn’t driving sales as efficiently as you’d like, much of your progress – or lack of it – could be down to targeting. At Vitale Digital, one of our key focuses is putting...

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08/21

How does digital lead nurturing work within the insurance market?

Have you ever noticed being ‘followed’ around the internet by ads related to a company or product you’ve previously shown an interest in online? If yes, then you’ve been party to a digital lead nurturing campaign, whether that’s via Social...

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09/21

Creating new audiences with identity-based marketing

Whilst remarketing focusses on audiences that are unknown, identity-based marketing is based on combining your customer email list with display advertising and social media networks, utilising three of the most powerful lead generating channels. Google’s Customer Match and Facebook’s Custom...

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10/21

How to influence the B2B sales funnel to accelerate business growth

As the number of digital tactics and channels increase, and the approach becomes progressively customer-focussed, the sales funnel has evolved to meet these changing dynamics. The updated funnel isn’t just about capturing leads and selling, but a lead-nurturing pathway to...

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11/21

How LinkedIn helps you cultivate warm leads

If you want to build your business and professional network through social media, LinkedIn is, without doubt, the most effective social platform. At Vitale Digital, we work with LinkedIn Sales Navigator, the most popular paid-for social media tool that generates...

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12/21

Under the Spotlight: Video for the Financial Services Industry

As an agency that focuses on supporting clients within the financial services industry, we encounter a common challenge faced by our clients – how to demystify the various products and services to communicate their message effectively, in an engaging way...

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13/21

Top 12 Ways to Boost B2B lead generation

The digital marketing landscape is constantly changing, which means B2B lead generation tactics are always evolving too. Here are Vitale Digital’s top tips for boosting lead generation in the insurance industry. 1. Gated Content (also known as a lead magnet) – if...

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14/21

How LinkedIn can be supercharged for lead generation within the Financial Services Sector

At Vitale Digital, we specialise in generating leads that convert for our clients within the Financial Services sector and one of our leading solutions is to use LinkedIn to nurture and influence prospects through the digital sales funnel, resulting in...

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15/21

Digital lead generation for the financial services and insurance sector

Lead generation for any industry can be difficult to master. The internet now plays a huge part in most customer journeys (especially within finance and insurance) so ensuring your digital lead generation has a focused strategy is key. Here are...

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16/21

How automation within your sales strategy can increase your conversion rate

Marketing automation enables you to engage audiences with personalised and highly relevant conversations through campaigns, premium content and email marketing, helping build communication with potential customers. What marketing automation also does it to mechanise those laborious and monotonous marketing activities,...

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17/21

A Guide to Social Selling

Social media is becoming the ‘digital high street’ for products and brands we’re interested in – with most of us scrolling through 25 – 50 brand posts or paid advertisements on various social media channels before we’ve even left for...

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18/21

What’s a digital growth strategy and why all businesses should have one?

In a world where people spend a large portion of their day online, it’s paramount that businesses implement a digital growth strategy and have considered how it could help the business expand. A digital growth strategy isn’t just setting social...

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19/21

Inbound marketing is the new marketing

Ever since the beginning of business, marketing has been vital. Making sure the world knows who you are and why they need you in their lives is the key to success, helping propel your brand into the big leagues. But,...

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20/21

Digital trends for the insurance industry that cannot be ignored

Technology is constantly evolving, and it’s doing it faster than anyone could’ve predicted. Not long ago, concepts like social selling and voice search seemed like a far-off dream, but now they’re prevalent across industries and a steadfast part of marketing....

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21/21

Leads vs. prospects – Should you treat them differently?

The sales funnel and buyer’s journey is a complicated one. As a business facilitating the sales, in this case financial services, you have to know the context of a sale, and the different methodologies behind a sale – in order...

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