How LinkedIn can be supercharged for lead generation within the Financial Services Sector
At Vitale Digital, we specialise in generating leads that convert for our clients within the Financial Services sector and one of our leading solutions is to use LinkedIn to nurture and influence prospects through the digital sales funnel, resulting in warm leads that are ready for a conversation.
Facts to consider
- 93% of B2B marketers consider LinkedIn to be the most effective site for lead generation
- 80% of B2B leads from social media come from LinkedIn
- 92% of B2B marketers use the platform over all others
Superior B2B platform
From text ads, sponsored content and direct messaging to seeded video – LinkedIn offers a superior level of business targeting with campaigns focused directly on specific data parameters including industry sector, job title, job function, territory and company size. As the platform for business, LinkedIn attracts a professional level of user, who update their profile on a regular basis for more accurate results which makes it a very powerful database if used correctly.
Client Outreach Campaigns on LinkedIn
At Vitale, our most effective client campaigns have been through a specialised LinkedIn Lead Engine tool, created by us five years ago to generate our own leads. Finding it highly successful, we have since refined the process and have provided it as an outsourced solution to our clients since 2016.
With all our insurance and financial sector clients, we work closely to understand their growth goals and this approach on LinkedIn works particularly well within insurance broking that targets niche sectors both here in the UK and globally.
We have multiple digital lead generation solutions but this approach on LinkedIn is our front runner as it truly aligns digital marketing with sales by providing warm and engaged leads, that are finely targeted and ready for a conversation with our client’s sales teams.