Marketing automation enables you to engage audiences with personalised and highly relevant conversations through campaigns, premium content and email marketing, helping build communication with potential customers. What marketing automation also does it to mechanise those laborious and monotonous marketing activities,…

Whilst remarketing focusses on audiences that are unknown, identity-based marketing is based on combining your customer email list with display advertising and social media networks, utilising three of the most powerful lead generating channels. Google’s Customer Match and Facebook’s Custom…