Book a Consultation
A Guide to Social Selling

Social media is becoming the ‘digital high street’ for products and brands we’re interested in – with most of us scrolling through 25 – 50 brand posts or paid advertisements on various social media channels before we’ve even left for work in the morning. If you fall into the category of people who scroll through their social media feeds while enjoying a cup of coffee in the morning, you’ll know exactly what we’re talking about.

Social selling is a real opportunity for potential revenue, and Facebook is one of the key players. Facebook is one of the world’s largest social media platforms, it has billions of users, and a high % of these are active users who are logging in daily to catch up with communities, friends and family.

Facebook can launch your products to a targeted audience, put your proposition in front of a demographic you might have struggled to reach otherwise. For financial services, it’s an ideal sales funnel to add to your customer journey – even within the B2B arena.

Here are a few reasons you should consider Facebook as a potential channel:

1. It’s one of the fastest ways to reach large amounts of people in a short amount of time

Facebook may make it difficult for brands to push their content organically, but advertising is a different story on this channel. Advertising on Facebook is extremely good value, especially compared to more expensive channels like LinkedIn and Google. The ROI is impressive and the minimum spend is reasonable (which means even small campaigns or test approaches to market are commercially viable).

For financial services, where reaching large amounts of engaged people can sometimes be a challenge, even a small budget behind a single post (we’re talking £5-£10) can boost your exposure by a few hundred people – maybe a few thousand if your targeting has been inputted successfully.

2. The targeting is precise

This is where Facebook advertising works wonders, especially within the financial services sector. You can target your adverts in a variety of ways – meaning you can play around with different formulas and experiment until you find the ideal combination. For financial services, this is ideal – because the sensitivity to different products or campaigns might need to be changed or and continually optimised to deliver results.

You don’t have to just throw your advert out at the world and hope for the best (like you often would with traditional media advertisements). Within social selling, you can plan and select who sees your adverts based on a variety of factors and behaviours. For example, you can target people who like competing brands, people whose friends already like your page or even people who have recently visited your website. Use it to your advantage, and get creative… For local financial services businesses, you can even target people who live locally, or within a certain postcode. The more you can experiment, the better results you’ll receive.

3. Facebook is a widely used social media channel

Other social media channels have limited demographics – with many only appealing to certain ages, or locations and having large gaps in marketing/advertising potential. You likely won’t find many people over 50 on Snapchat, for example.

Facebook, however, covers a broader demographic of people – which allows you to stand more chance of reaching potential customers. When your industry is as wide-reaching as financial services – you need to ensure you’re reaching as many ages, genders and interests as possible. Bear in mind also, that you can build recognition and links between audience members on Facebook – allowing you to reach more people in the long run.

4. It’s easy for your audience to convert

Facebook allows users to engage easily, and adverts are designed to make conversion easy and accessible. You can control what links are shared, how those links appear, even the names of the links. You can even control which images are pulled in with thumbnails, etc. If your advert is successful and it grabs the attention of a potential customer – you have plenty of opportunities to convert them into a purchase/ website visit or a completed lead generation form with the platform, ready for follow up by your sales team. We use a mix of rich media for our clients including dynamic ads and video which really amplifies the results and conversions.

You can also easily do A/B split testing on Facebook, a subtle but effective way to ensure your social selling campaigns perform well to create new business opportunities. Being able to split test different variations of an advert means you can narrow down what works and what doesn’t – and means you can maximise ROI or conversions with each new advert you publish.

If you would like to discuss how social selling campaigns might benefit your approach to market then book a consultation with one of our specialists. We can talk you through our client successes within the financial services market and how it can add value to your growth plans. Book Here.

Got a project you want to discuss?
Click the button below to enter some information on your project and we will come back to you shortly.
Send a Brief
Book a Consultation
View More
How LinkedIn helps you cultivate warm leads
If you want to build your business and professional network through social…
Creating new audiences with identity-based marketing
Whilst remarketing focusses on audiences that are unknown, identity-based marketing is based…
Winning ways to increase B2B lead generation and conversions in the financial services market.
Despite doing everything you can to drive traffic to your website, it’s…
CLOSE
Send Us a Brief
Whatever the project just let us know about it and we will be in touch.

Name

Company*

Email Address*

Website (optional)

Project Overview

Please provide a short overview of what you feel Vitale can help with on your project.*

Project Goals

Create a digital growth strategyGenerate leads to assist in business growthEnhance your web presenceRe-build your websiteCreate a new websiteWork with an agency to manage your digital activity as a retainerGet digital consultancy and an audit on your current activity

Budget

Start Date

AsapWithin the next monthNot sure yet


Attach the Brief



By clicking submit below, you consent to allow Vitale Digital to store and process the personal information submitted above to provide you the content requested.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

X