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How LinkedIn can be supercharged for lead generation within the Financial Services Sector

In a February LinkedIn survey results article entitled ‘How Marketers are Planning to Grow on Linkedin in 2019’ lead generation remains the top priority for marketers this year, with 65% of businesses putting this first of their list, closely followed by the need to build brand awareness.

At Vitale Digital, we specialise in generating leads that convert for our clients within the Financial Services sector and one of our leading solutions is to use LinkedIn to nurture and influence prospects through the digital sales funnel, resulting in warm leads that are ready for a conversation.

Facts to consider

  • 93% of B2B marketers consider LinkedIn to be the most effective site for lead generation
  • 80% of B2B leads from social media come from LinkedIn
  • 92% of B2B marketers use the platform over all others

Superior B2B platform

From text ads, sponsored content and direct messaging to seeded video – LinkedIn offers a superior level of business targeting with campaigns focused directly on specific data parameters including industry sector, job title, job function, territory and company size. As the platform for business, LinkedIn attracts a professional level of user, who update their profile on a regular basis for more accurate results which makes it a very powerful database if used correctly.

New to 2019, is the ability within LinkedIn to target custom audiences, already a popular tool on Facebook and Google so long awaited on this platform. This tool allows LinkedIn to take the online behaviours of your ideal client and combine that with LinkedIn member analysis and company data to widen your reach to new audiences similar to your existing customers, website visitors and target accounts.

Client Outreach Campaigns on LinkedIn

At Vitale, our most effective client campaigns have been through a specialised LinkedIn Lead Engine tool, created by us five years ago to generate our own leads. Finding it highly successful, we have since refined the process and have provided it as an outsourced solution to our clients since 2016.

With all our insurance and financial sector clients, we work closely to understand their growth goals and this approach on LinkedIn works particularly well within insurance broking that targets niche sectors both here in the UK and globally.

We have multiple digital lead generation solutions but this approach on LinkedIn is our front runner as it truly aligns digital marketing with sales by providing warm and engaged leads, that are finely targeted and ready for a conversation with our client’s sales teams.

If you are interested in creating digital lead generation campaigns to enable growth and convert more prospects into customers, then you can book a complimentary consultation with our CEO Amanda Robinson here: https://meetings.hubspot.com/amanda-robinson/30-minute-consultation or call the office on 01732 525815 to speak to one of our specialists.

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