Deploying trans-Atlantic social selling campaigns have opened up markets and created new partners for Capita, particularly within the FinTech and InsurTech markets. With a focus on business development globally, our social selling campaigns on LinkedIn have proved valuable for Capita in discovering new opportunities across multiple territories and markets.
We have been working with Vitale on our social lead generation through LinkedIn to target specific verticals both here and in the US. We have been surprised at the traction gained through this approach and the types of conversations that have resulted out of the campaign. The agile nature of the solution also enables us to shift the targeting very quickly which makes the process flexible and cost effective.