- Animated Video creation of the platform
- Multi-channel social selling campaigns deployed
- Growth targets met
- Website UX and UI projects completed
The legal indemnities market was ripe for disruption and we worked with the team to enable this through the use of technology and digital disruption. Utilising best practise UX and UI, digital lead generation campaigns and video distribution, the growth goals are met monthly with a ROI of x10 versus spend. Working strategy with the team and using digital innovation, new income streams and channels have been created using the My Legal Indemnity Shop platform.
We have been working with the team at Vitale to increase the reach and visibility of our quoting Platform – My-Legal-Indemnity-Shop. Our objective in 2017 was to accelerate the non-touch digital lead generation and growth of the platform which has been achieved and our targets are being met month on month. We also worked with team to realign the UX to enhance conversions which has worked very well. We meet monthly to innovate and plan new digital routes to market which I feel has changed the way legal indemnity insurance is purchased.