Using a mix of media to deliver a proposition message keeps the user engaged and there’s no better way than video. Whether that’s a corporate showcase giving your business personality or an animated explainer video walking the viewer through a process such as quote and buy – video should be part of any digital strategy.
Including video within your website and outreach campaigns creates a showcase for your products and services. Easy to watch and even easier to share, traditional and animated videos can communicate complex ideas in a short, concise and engaging way. The use of video is increasing year on year and currently video now accounts for 50% of all mobile traffic.
There’s also an inherent SEO advantage to having videos within your marketing mix. Today has been heralded as the ‘age of video marketing’ and search engines like Google know it. They know that 65% of people now watch videos in their entirety, and they want businesses to cater to that demand. In short, if you include a video on your website, Google will reward you for it.
For more information on our range of video solutions, or for a free, no obligation consultation to see how your business might benefit, why not give us a call today?