Google Organic & Paid Search
Our goal is to generate targeted traffic that converts into opportunities for growth. We use the digital channels to nurture and influence the buying funnel to provide a lead generation approach that not only infiltrates specific audiences, but provides targeted traffic onsite, ready for conversion.
We use a multitude of techniques including organic, paid search, display advertising and In-Market targeting to generate proposition visibility within specific online audiences and territories. Additionally we use a mix of media such as dynamic and video ads to increase conversions.
LinkedIn Prospecting Campaigns
LinkedIn is the channel of choice for those that want to have a B2B conversation and our approach on LinkedIn encompasses brand and proposition visibility combined with direct lead nurturing and opportunity creation.
Through a mix of techniques, we influence the buying funnel and then target engaged online users through direct messaging campaigns that generate opportunities for our clients. These campaigns work particularly well when integrated with HubSpot for seamless pipeline management and enhanced data insights.
Paid Social Campaigns
The social channels provide the opportunity to profile audiences based on browsing behaviour which enables us to seed video, content and dynamic display ads to users that fit the required prospect demographic.
We can also deploy re-engagement campaigns to target online users that have visited your site but didn’t convert first time, so they see ads and video when they are browsing the social platforms. This provides additional opportunities to entice the user back on site for conversion. Our attribution reporting provides valuable insights so clients have full visibility from click to conversion ROI across all channels.
Data & Attribution Reporting
The real value of digital outreach is the transparency of the reporting – we can track the journey from click to conversion and the ROI associated so that we can accurately report back to our clients.
This visibility of the buying journey provides invaluable data into the online behaviours of your audience.
Video Production & Distribution
Video assets as an outreach tool are highly effective at educating and converting an audience – whether that’s product explainers, social teasers or corporate showcases.
We provide a range of video production techniques including 2D animation, virtual webinars and traditional to camera videos. Getting your video assets to the right audience is also imperative in achieving successful ROI.
Content creation can be a challenge for clients, particularly those within the regulated markets. The churn necessary to fuel digital campaigns just isn’t often achievable internally so we provide both a copywriting and video content creation solution that enables the client to amplify the message to the market using a mix of media styles without being a drain on internal resources.
From content insight pieces, news releases, social content and video teasers – a demanding content requirement can be delivered to ensure the reach and visibility for successful digital campaigns.