Visionary digital solutions for clients within regulated industries

View more detail on our digital solutions below and then book a consultation to discuss your requirements.

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Technology Platforms & Web +
Digital Lead Generation & Video +
Consultancy & Training +

Transactional Web Platforms

The ability to transact fully online is often business critical within the regulated markets, with platforms that are secure, compliant and integrated with internal systems via APIs.

Our technical capability encompasses eCommerce platforms using Magento as well as full stack Quote and Buy insurance policy administration suitable for the Broking and MGA markets.

Bespoke Website Design & Build

Data driven design with an exceptional user experience is at the core of our web proposition. We take the time to understand the longer-term goals of the business to ensure the client’s online assets are fully future proofed and meet the needs of their online users. Importantly we use open source technology and a Content Managed System that is fully owned by the client providing flexibility for the future.

Web projects can be challenging for clients however our fully managed web solution from scope & discovery, wireframing to content design, development to quality assurance and testing, ensures that projects hit deadlines and budgets.

Web Applications & Portals

Technology plays a critical role in business growth and our proprietary web applications and portals solve challenges that enable cost savings and create internal efficiencies for clients.

Our solutions are bespoke to the client requirement however recent projects have included MI Reporting portals that integrate with internal systems, automated TOBAs for the insurance market and financial reporting portals for the consulting sector.

Hosting & Website Maintenance

Our data centres provide enterprise level hosting facilities that are fully compliant and secure for clients within the regulated markets.

Our fully managed web maintenance solution ensures all the necessary updates are completed alongside the management of website compliance and security.

Conversion Rate Optimisation

Once we launch a new website, whether it’s transactional or a quote and buy site, we have the tools to track onsite interactions to analyse the buying behaviours of the visitors browsing the site which provides invaluable conversion data.

With granular conversion analysis of not only page activity but also actions within the page such as forms interactions and how the user is engaging with call to actions (CTAs). The data and reporting provides a roadmap for optimising onsite conversions that are implemented through a series of onsite tests.

HubSpot Onboarding, Training & APIs

As a HubSpot agency partner, we work with clients to onboard and bespoke the platform to suit the needs of the business.

We integrate their online assets via either the HubSpot API or via bespoke integrations with transactional eCommerce or Quote & Buy websites.

A package of onboarding, training and customisation can be delivered to ensure the platform is utilised fully internally.

Google Organic & Paid Search

Our goal is to generate targeted traffic that converts into opportunities for growth.  We use the digital channels to nurture and influence the buying funnel to provide a lead generation approach that not only infiltrates specific audiences, but provides targeted traffic onsite, ready for conversion.

We use a multitude of techniques including organic, paid search, display advertising and In-Market targeting to generate proposition visibility within specific online audiences and territories.  Additionally we use a mix of media such as dynamic and video ads to increase conversions.

LinkedIn Prospecting Campaigns

LinkedIn is the channel of choice for those that want to have a B2B conversation and our approach on LinkedIn encompasses brand and proposition visibility combined with direct lead nurturing and opportunity creation.

Through a mix of techniques, we influence the buying funnel and then target engaged online users through direct messaging campaigns that generate opportunities for our clients. These campaigns work particularly well when integrated with HubSpot for seamless pipeline management and enhanced data insights.

Paid Social Campaigns

The social channels provide the opportunity to profile audiences based on browsing behaviour which enables us to seed video, content and dynamic display ads to users that fit the required prospect demographic.

We can also deploy re-engagement campaigns to target online users that have visited your site but didn’t convert first time, so they see ads and video when they are browsing the social platforms. This provides additional opportunities to entice the user back on site for conversion. Our attribution reporting provides valuable insights so clients have full visibility from click to conversion ROI across all channels.

Data & Attribution Reporting

The real value of digital outreach is the transparency of the reporting – we can track the journey from click to conversion and the ROI associated so that we can accurately report back to our clients.

This visibility of the buying journey provides invaluable data into the online behaviours of your audience.

Video Production & Distribution

Video assets as an outreach tool are highly effective at educating and converting an audience – whether that’s product explainers, social teasers or corporate showcases.

We provide a range of video production techniques including 2D animation, virtual webinars and traditional to camera videos.  Getting your video assets to the right audience is also imperative in achieving successful ROI.

Content Creation

Content creation can be a challenge for clients, particularly those within the regulated markets. The churn necessary to fuel digital campaigns just isn’t often achievable internally so we provide both a copywriting and video content creation solution that enables the client to amplify the message to the market using a mix of media styles without being a drain on internal resources.

From content insight pieces, news releases, social content and video teasers – a demanding content requirement can be delivered to ensure the reach and visibility for successful digital campaigns.

HubSpot Onboarding

We have seen a significant increase in the demand for HubSpot over the last few years and we support our clients in re-platforming from their incumbent CRM system into Hubspot plus transitioning more traditional businesses that may manage their sales functions through Excel.

From scope and customisation, API integrations into existing transactional platforms and data migration – our end to end solution ensures our client’s maximise the value from utilising HubSpot technologies.

HubSpot Training & Consultancy

We have a structured client training programme for HubSpot – whether that’s training entire teams or new starters within the business. This is deployed via group or 121 video training sessions.

We also provide technical consultancy for businesses that want to customise or onboard onto the platform. We can advise upon and implement specific projects such as automation and workflow management and integrating other online platforms into the Sales, Marketing or Service Hub.

Digital Growth Consulting

We specialise in creating digital strategies that align with fast paced growth plans, particularly those that are launching new products to market or entering new territories globally.

Through our consulting solutions, we can define and discover new opportunities and digital audiences that fit the target demographic. Then using the digital channels, we can influence the buying funnels to accelerate growth. Our goal is to be become the trusted digital consultancy partner and an extension of our client’s business so that we jointly own their business goals for growth.

Are you looking to transform your business through the use of digital?

Book a complimentary consultation to understand how we support our clients through this process.

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